The Dongdaemun Design Plaza, abbreviated as DDP, is a major urban development landmark in Seoul, South Korea, designed by Zaha Hadid and Samoo, with a distinctively neofuturistic design characterized by the 'powerful, curving forms of elongated structures.' The floor area of Dongdaemun Design Plaza is 86,574.7 m2 (931,882 sq ft). The landmark is the centerpiece of South Korea's fashion hub and popular tourist destination, Dongdaemun, featuring a walkable park on its roofs, large global exhibition spaces, futuristic retail stores, and restored parts of the Seoul fortress. The DDP has been one of the main reasons for Seoul's designation as the World Design Capital in 2010. Construction started in 2009, and it was officially inaugurated on March 21, 2014. It is physically connected to Seoul Subway via Dongdaemun History & Culture Park Station on Line 2, 4, and 5. The Dongdaemun Design Plaza (DDP) was designed by British-Iraqi architect Zaha Hadid, winner of the 2004 Pritzker Prize. The DDP has 3 underground levels, 4 above-ground levels, and a main building that is 280 meters long. The building is equipped with diverse public spaces, including exhibition hall, conference hall, design museum, the design lab, the academy hall, media center, seminar room, Dongdaemun History and Culture Park, the designer's lounge, and the design market. Diversity of spaces allows the DDP to provide the widest range of events spaces possible to help to bring fresh vigor and cultural vitality in the city. The construction of the Dongdaemun Design Plaza started on April 2009 and was completed on November 2013 with a cost of $451 million.

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